A bakery beyond pastries, a friendly neighborhood spot
CHALLENGE
The journey of Supply & Co began with its founder, a dedicated baker with a dream to create a bakery that would become a cherished part of the neighborhood. Drawing inspiration from their own experiences growing up in a close-knit community, they envisioned a place where locals could gather, forge connections, and enjoy delightful pastries.
Motivated by a desire to bring people together through the simple pleasure of food, the founder embarked on a mission to create a bakery that would not only satisfy cravings but also serve as a hub of warmth and camaraderie. They envisioned a space where individuals of all backgrounds could come as they are, feel a sense of belonging, and create memories that would last a lifetime.
They need a brand identity that captures the essence of a friendly neighbourhood spot while maintaining its commitment to quality and premium pastries.
Motivated by a desire to bring people together through the simple pleasure of food, the founder embarked on a mission to create a bakery that would not only satisfy cravings but also serve as a hub of warmth and camaraderie. They envisioned a space where individuals of all backgrounds could come as they are, feel a sense of belonging, and create memories that would last a lifetime.
They need a brand identity that captures the essence of a friendly neighbourhood spot while maintaining its commitment to quality and premium pastries.
SOLUTION
Through a meticulous design process, we delved into the heart of Supply & Co's vision. We sought to craft a brand identity that reflected the warmth and camaraderie of a neighborhood bakery, while also embodying the craftsmanship and attention to detail that goes into every pastry.
We positioned the brand to be more than just a bakery. We saw the opportunity to transform Supply & Co into a beloved community gathering spot - a place where people could come together, share stories, and forge meaningful relationships while indulging in delicious treats.
With a fun and witty tone of voice, it is our mission to breathe life into Supply & Co's brand identity. We understand that humor has the power to create instant connections and leave a lasting impression. That's why we infused their messaging with playful banter, clever wordplay, and lighthearted humor.
DESIGN
With the strategy of positioning Supply & Co as a community gathering spot, we created a brand identity that captures the essence of the vision. One of the key elements we incorporated was a distinct and friendly mascot that would become the face of the bakery. This mascot exudes a welcoming and approachable vibe, instantly connecting with customers and evoking a sense of familiarity.
To balance out the playfulness of the mascot, we opted for a classic serif wordmark in the brand logo. The combination of the mascot and wordmark creates a harmonious blend of warmth and professionalism, showcasing the unique personality of Supply & Co. The color palette we carefully curated for the brand is bright and colorful, reflecting the vibrancy and energy of the bakery.
In addition to the logo and color palette, we expanded the brand identity by creating a wide range of stickers and illustrations that showcase the brand's playful spirit. These elements can be used across various touchpoints, including packaging, social media, and in-store displays. The stickers and illustrations add an extra layer of fun and whimsy to the brand, serving as delightful surprises that bring smiles to customers' faces.
